Logo Studies

Fresh new set of explorations trying to find that perfect balance of minimal / simple, but still clearly communicate beer and the hourglass mark.

Got a new round of logos in from our amazing brand designer tonight. Some really cool options. So hard to choose! We want to have a brand mark that clearly says "hey, we make the beers happen" and also a little bit of "hey, this hourglass represents us, it stands for time, patience, and measurement". At Black Sands we love process. Process to us is the fun part, and it just happens to reap the reward of BEER at the end. To us, the most important part of the process is actually where we do very little work, FERMENTATION. Our hourglass stands for: Time, Precision, Patience, Measurement, and fermentation.